Expert creators are the next Big thing in the creator economy
Elizabeth Eze was an unofficial talent manager for various people over the years.
What started as providing marketing advice, she began to do launches, campaigns, funnels, affiliate programmes, media kits and pitches for them.
She got the best results from helping doctors, Financial Advisors and entrepreneurs who were content creators. Over time, she realised that expert creators are a thing.
However, the experts who had management complained that they were being pushed to become lifestyle creators and needed help systemising their consultations and products.
Elizabeth started Bainyard as a direct response to the lack of support and opportunities this type of creator had compared to their lifestyle creator peers.
Now we are the first talent management company for the accredited, educational, experienced, regulated and professional content creators.
We go one step further by building and managing the creator's backend so they can monetise their expertise without relying on brand deals and can continue being the star of the show.
We partner with expert creators to grow their online presence, opportunities and income.
Elizabeth after teaching marketing to founders
Our Philosophy When Working With Expert Creators
• We are strategic partners invested in your creator career. So whether you need investment, a new funnel or someone to film an editorial shoot, nothing is above us.
• We are growth-focused operators. We run the back-end of your creator business end-to-end. Not just pitch and negotiate deals.
• We continually test which content works and which doesn't. We A/B test as much as possible to give your content the best chance of succeeding.
• We collate and analyse information to become data-informed. We utilise sources such as your sales funnel, content, comments and customers, so no more second-guessing how to grow.
• We don't rely on brand deals. We maximise your direct income opportunities from the audience you already have.
• Your creator business must be wildly profitable. Your online presence must be self-sustaining and provide a great take-home salary.
• We respect your industry's regulations and limitations. We research and understand what you can and cannot say and optimise your business to stay on the right side of the law.